Story Highlights
- Industry veteran Mark Sheng takes the helm as Commercial Director at Taurex, leading global sales efforts.
- The company prioritizes fostering a supportive trading environment with educational resources, industry partnerships, and a unique online community.
- Sheng’s leadership and the brokerage firm’s commitment to innovation position the company for growth as a premier retail brokerage destination.
Taurex, formerly known as Zenfinex, has announced a strategic move with the promotion of Mark Sheng to Commercial Director. Previously leading the Asia-Pacific (APAC) region, Sheng will now steer the company’s global sales strategy, leveraging his extensive experience to propel the company’s growth trajectory.
Sheng’s impressive career in the financial services industry spans over a decade. Before joining Taurex in November 2021, he held key leadership positions at firms like Ec Markets and Trade Nation, honing his expertise across diverse financial landscapes. His in-depth understanding of global markets, particularly the intricacies of the APAC region, will be instrumental in the further expansion of the company.
Building a Collaborative Trading Ecosystem
The Company prioritizes fostering a supportive environment that empowers traders of all levels. Their robust educational platform provides a wealth of resources, including interactive webinars led by industry veterans. Strategic partnerships with leading names like Trading Central and Swiset ensure traders have access to cutting-edge tools and technology. Notably, It is pioneering a unique initiative – a global online community designed to connect traders. This platform fosters collaboration by providing access to mentors, comprehensive educational materials, and even copy-trading functionalities.
Sheng’s appointment underscores the brokerage firm’s unwavering commitment to growth and innovation. His proven track record of success and deep industry knowledge make him ideally suited to spearhead global sales efforts. Under his leadership, the company is poised to solidify its position as a premier destination for retail traders seeking a comprehensive and supportive trading experience.
A Legacy of Excellence
For those unfamiliar with Taurex, it’s the retail arm of Zenfinex, a relatively new brokerage firm established by Nick Cooke with the ambitious vision of becoming a leading force across emerging markets. Zenfinex, under its original name, caters to institutional clients with high-caliber liquidity solutions. The rebranding of their retail arm to Taurex, formalized in September 2023, reflects a revised marketing strategy. It leverages Zenfinex’s advanced tools and proprietary technology to cater to a global retail client base spanning key markets like MENA, Africa, Asia, and LATAM.
Sheng’s upcoming visit to the Dubai office of the brokerage firm from May 8th to 10th signifies the company’s commitment to fostering global collaboration and strategically expanding its reach. His leadership will undoubtedly play a pivotal role in propelling Taurex towards achieving its ambitious goals.
