Working out a befitting SEO strategy for your website can prove to be a tricky business! SEO, or search engine optimization, requires specialized skills. Ideally, a Long Island SEO service should be engaged to render professional assistance. Optimizing search engine results requires superior skills when dealing with keywords and key phrases, titles, meta-tags, link development, and more!
Among these, meta-tags are extremely important and must be dealt with with a great deal of dexterity.
Why are Meta Tags Important for Search Engine Optimization?
Meta tags are word threads that help search engines identify the subject matters of the pages you have on your website. They help in connecting search engines with keywords and key phrases that are used by online searchers to hunt down related websites! Without this connection, your website can never be tracked down! And, having a website that no one accesses is as good as not having a website at all!
Meta tags must ideally include the right keywords or key phrases, giving rise to a unique link that can be clicked on the SERP or Search Engine Result Page. Creating unique meta tags is important. In case you do not create your own personalized or tailored meta tag, Google will take the onus and create them automatically with the help of cues from search engine queries. This in turn can lead to mismatched search terms.
There are some sectors like e-commerce fashion for instance, which are unable to come up with tailored descriptions for each page! In such cases, they need to make up for offering unique value in other domains on their landing page. However, as Long Island web design company will reiterate, creating personalized metadata is your best chance towards improving the rankings of your website on the Search Engine Results Page!
Common Meta Tag Errors that Cost
1. Duplication
Creating duplicate tags as well as meta descriptions can prove to be significantly confusing for search engines. When you have the same titles and descriptions for two different pages, the search engines are unable to determine the relevance of the page. As a result, the rankings suffer!
2. Skipping H1s
H1 tags play a major role in determining the topic of the website content. So, when you don’t have these tags, there will be a gap in the search engine’s understanding of the content showcased on your website! As a result, your website will not be able to be picked up by engines like Google when they should be!
3. Skipping Meta Descriptions
When you have professionally written meta descriptions, it will help Google understand your website’s relevance and encourage searchers to register clicks on your web links! With no meta descriptions around, the click-through rates will automatically slip!
4. Skipping ALT Attributes
With ALT attributes, the visually challenged can also access descriptions of images embedded on your website. It also helps search engines narrow searches, making the quests sharper and more relevant. Without these attributes, the relevance of the website can be lost. Look around for a service provider of SEO near me for more guidance. A specialist for SEO in Massapequa, NY, with substantial experience should be hired.
Also read: Are You Still Using Google Direct Search?
