Spending a ton of money on a full-blown agency to outsource your social media marketing to, or struggling on your own?
Not anymore. With our step-by-step strategy, we show you how to build a fun, polished and professional social media marketing campaign on a shoe string budget. Our comprehensive guide is crammed full of cheat sheets, and tips that even the most hopeless social media newbie will be able to implement to improve social media presence. We also reveal exactly what not to do if you want people to actually like you!
How does a social media marketing strategy work?
Social media marketing is a great way to reach your target audience, build your brand and generate leads. It can help you reach new customers and generate leads for your business. A social media marketing strategy is a structured process that takes into account the goals of the company, its target audience and its competitors in order for them to be successful.
The main objective of this type of strategy is always to increase sales by creating awareness among potential customers so that they become aware about what products/services are being offered by the company as well as its services (and vice versa).
What is the most successful social media platform?
The most popular social media platform is Facebook. It’s the best place to market your business, and it’s one of the most effective platforms for marketing your products and services.
Facebook has over 2 billion active users, who spend an average of 3 hours per month on the site. That’s more than any other platform out there! In fact, over 50% of Americans have a Facebook account now—that’s up from just 30% only three years ago!
Post consistently on social media
The key to a successful social media marketing strategy is consistency. You need to post once a day, multiple times a day and even more than that if possible! The trick here is not to overdo it; otherwise you’ll end up with too many posts that nobody cares about or sees in their feed (which means your brand could go down the drain). Instead, find the sweet spot where people will see your content but not get annoyed by it every time they open their Facebook app or Twitter account.
Use relevant hashtags
Hashtags are the key to social media marketing. They allow you to connect with your audience quickly and easily, which can help you find new followers or even reach out to influencers who may be interested in working with you.
Hashtags can also be used as an effective way of getting your message across on social media platforms such as Twitter, Facebook and Instagram by linking it directly back up with a specific topic or hashtag (e.g., #socialmediamarketing).
Include images or video in your posts
If you’re going to post a picture, make sure it’s a good one. Images are more likely to get shared than text, and they’re also more likely to be clicked on. They’re also more likely to be liked, commented on and saved—even if the content isn’t that interesting or useful in its own right.
If you want people to take action after seeing your image (like clicking through), make sure it’s relevant: don’t use an image of someone who doesn’t have anything directly related to what you’re selling online (and vice versa).
Go live on Instagram, Facebook and YouTube
Live video is a great way to connect with your audience and provide behind-the-scenes access to your business. You can use live video for:
- Showing how to use products or services that are new or popular
- Showing how to answer questions in real time (if you’re answering questions)
- Promoting new products or services
Make your post short and sweet
The most important rule of thumb when it comes to social media marketing is this: make your post short and sweet. This means you should keep it simple, use no jargon and don’t try too hard with hashtags or emojis. If you have a hard time coming up with a good headline for your Facebook post, try using these tips instead:
- Keep it simple – Avoid using more than three hashtags in one post (unless they are relevant) because they cause confusion on the platform itself and give people less room to respond.
- Don’t overdo it – Don’t go overboard with links; leave enough space between each one so that others can read them easily without having trouble finding what they’re looking for. Also don’t overuse images or GIFs unless there’s something particularly funny about them!
Share user-generated content
One of the most powerful ways to use social media is through user-generated content. User-generated content can be anything from videos and images, to text and blog posts. When you share this type of content on your social media accounts, it’s important that you give credit to the original creator. It also helps if you’re able to find more information about them so that others will know who created what they are looking at.
When searching for user-generated content related to your business or industry, there are many different places where people post these types of things: Instagram Stories (storyboards), Twitter direct messages (DM), Pinterest boards/pins/pinsets (boards) etc…
If there isn’t already an existing hashtag associated with something specific then create one! This way other people searching online via search engines like Google will see it when they try typing in phrases related back towards what we’ve posted here today.
Work with influencers in your niche
Influencers are a great way to reach your target audience, build your brand, and increase brand awareness.
Influencers have large followings on social media platforms such as Facebook and Instagram. Their followers trust them because they’re well-known in the niche that you’re trying to promote. You can also use influencers as a resource for content ideas if you don’t have any yourself (in which case it would be better to work with someone who does).
Influencers should be willing to collaborate with others on projects so that everyone wins!
Build a lookalike audience on Facebook to target potential customers
To create a lookalike audience, you’ll need to first connect your Facebook account with the Google Analytics Pixel. The Google Analytics Pixel is a tool that allows you to identify and target potential customers by looking at their data on other websites and apps.
Once connected, all the information from your existing customer database will be uploaded into Facebook’s platform so that it can use this data as part of its algorithm for creating custom audiences based on interests similar to yours or those who have visited other websites owned by different companies such as yours (e.g., if someone has visited one of our many blogs).
Social Media Marketing Strategy can grow brand awareness
Social media marketing strategy is a great way to build your brand and stand out from your competitors.
If you have the right social media marketing strategy, then it can help make sure that your business is seen by more people than ever before.
A good social media marketing strategy will also help you reach a wider audience than ever before as well!
Also read: A Complete Guide to Hiring A Digital Agency for Digital Marketing
