You might probably have read various articles on selling on Amazon by now. This is a lucrative adventure that can move quickly from being a side hustle to your primary source of income if you do it right. Amazon offers various ways of selling products. These are:
- Sell private label products: This entails buying white label products and labeling them with your private label.
- Selling wholesale goods on Amazon: This entails getting goods from a manufacturer, supplier, or distributor and selling them on Amazon.
- Retail Arbitrage: This involves buying from retail stores such as Target, Walmart, and many others and selling them on Amazon.
- Online Arbitrage: This is where you buy goods from online sellers and sell them on the Amazon marketplace.
- Selling books on Amazon: They can be new or used books that you can list in your Amazon seller account and gain an income by selling them.
- Amazon Handmade: Here, craftsmen can sell products they have made on Amazon to earn income.
All these ventures are excellent sources of income. However, in this article, we are going to look at how to sell private labels products. Private label products are items that are manufactured by one company but are branded and sold by another company. Apart from physical products, services such as freelance work, web domain, as well as insurance products, can be private label services.
If you are planning to start selling on Amazon, you can invest in private label products and sell them through Amazon FBA service. There are various tools available in the market that can help you to succeed in this venture. We will now look at how you can get started with this type of business.
Look for product ideas
The good thing about ideas is they can come from anywhere whether you are in a store looking for something, or online looking products being offered. Social media can also be a great place to find ideas. Some amazon selling tools can also give you ideas on market trends that you can jump on early and earn good revenue.
The attributes of a product
When you are starting, it is recommended that you start with small products that are light in weight, ones that do not depend on seasons, products that are not regulated, as well as products that are not complicated. Small products help you to save on the shipping cost, and unregulated products do not require a lot of paperwork or certification. You can find electronics to be easy to sell; however, they may become a headache when providing customer service. It is good to choose an easy product when starting.
Market research
Like with any physical business, selling private label products requires a lot of market research. You can rely on tools such as Viral Launch, Jungle Scout, Helium 10, and many others to research the products that you have identified. All you need to do is purchase the tool and add it as an extension to your chrome. You can then search the desired product on Amazon and launch the tool to get statistics about it.
Researching manufactures and suppliers
When you choose to sell private label products, you will be dealing with manufacturers and suppliers. You can use Alibaba, which is the world’s largest B2B online marketplace. Here, you can look at the suppliers and manufacturers of your chosen product. You can reach out to more than one supplier of the product. Some Amazon tools can also help you research your supplier and compare their services and effectiveness. You can then order a sample of the product from each supplier.
Work on your logo, packaging, and designing
Selling private label means that you will use your logo on the package as well as the product. You can employ a graphic designer to work on captivating logos. It is good to use a design that is different from any other in the market.
Deciding on how you will fulfill the order
The most recommended method is Fulfilled by Amazon, which is the most convenient form model of running a business. This model eliminates shipping and storage logistics. It also offers customer service and processes the order when a purchase is made. This frees up your time to focus on the core of running the business. With this model, the manufacturer ships the product directly to an Amazon fulfillment warehouse.
Picking the most suitable manufacturer
Now that you have the sample products that you had ordered from the suppliers, you can test them out and see the best one for you. You can use this information to choose a manufacturer.
Creating a listing on Amazon
Once your products are made by the manufacturer and shipped, you can create a listing on Amazon. Use great product pictures, descriptions, and keywords when creating the listing.
With these few steps, you can set up your private label on Amazon. You can optimize your listing by conducting advertising. Relying heavily on an Amazon selling tool is recommended as you will gain new insights and manage your inventory.
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