In the modern world, many entrepreneurs are actively working to promote social networks. After all, the audience is a key factor in the growth of their businesses. In this article, we will consider the methods of promoting the social network Instagram in an organic way, that is based on the knowledge of algorithms and doesn’t require raising capital.
How do Instagram algorithms work?
It is important for Instagram to have individual users spending as much time in the application as possible. The more time a person spends in the application, the more advertisements Instagram can show and therefore earn. The smart feed shows the posts that are gaining popularity. Instagram determines whether the content is interesting by reactions such as likes, comments, savings.
Within 10-15 minutes after publication, Instagram measures the activity and forms in the feed, posts that gain more views. Posts that do not receive views, will not be in the feed. Therefore, long-term involvement with your content is important to get good reach.
If the smart feed is the content you have subscribed to, then the recommendations are the content you have not signed. Instagram clearly knows what you are interested in and offers similar content. It is difficult to get into the recommendation if you have a young account. You should have a lot of subscribers, a large reach, and a good level of audience involvement. Reach is not equal to the number of our subscribers because there is a lot of content and a lot of competition.
The artificial intelligence of Instagram is good at determining the quality of content. The beauty of the picture, its brightness, contrast, saturation. As for the use of other people’s pictures, Instagram checks and gives preference to the author’s content.
Content formats as a tool for growth and involvement
The main indicator of the quality of your content is the retention of the focus of people’s attention. If Instagram sees a rapid activity growth, it will provide even greater audience coverage. There are 5 types of posts on Instagram: feed, stories, live broadcasts, IGTV, Reels.
The very old and saturated format is the feed. Despite the great competition, many people continue to post photos and videos to the feed as this format is the most popular. Whereas Reels work on the simple principle of supply and demand. Both in Reels and in TikTok, dance videos are popular, but they are not limited to this. Now there is a separate genre of educational financial careers videos.
A new format is live rooms. This is one of the best opportunities for real-time collaboration when the subscribe button is very visible during the broadcast, and people are getting more followers on it. Make live broadcasts weekly while working in the office and the growth of subscribers becomes very evident.
Reels and live are the largest formats for growth and for the involvement, stories, IGTV, feed are suitable as you cover the existing audience.
How to prevent Shadowban?
Shadowban is a combination of sanctions that leads to the fact that the coverage falls. Subscribers begin to see your posts less. You will cease to be visible by hashtags. A shadowban happens for several reasons. Firstly, because of the sharp outflow of participants. This happens if you took part in a giveaway competition. Secondly, if you massively use active mass-like and mass-following, the result can be disappointing.
Such sanctions may result from incorrect work with hashtags. If you always add 20, 30 hashtags, it is recommended to set no more than 10. In addition, you need to be varied in a set of hashtags for each post.
There are no notifications that you have received a shadowban. You can determine this if the reach has dropped and you cannot be found by unique hashtags. To get out of the shadowban, you first need to analyze the prohibited activity and stop doing it. Increase your activity for maximum, run a contest, strengthen your content policy and add an engaging format.
Effective audience involvement methods
When new users go to your profile and see that you have such a high activity, social proof is triggered, people begin to subscribe and also join the discussions. In the early stages, you can buy real Instagram likes, subscribers to instantly portray such popularity. But, on a constant basis, it is necessary to stimulate different activities to make people react to the posts. The highest priority on Instagram is a direct request. The second one is preservation. If a person saves your post on Instagram, it becomes obvious that he is interested. Thirdly, it is a great comment.
If there are more than three words, such a comment is more important for Instagram. The last position takes likes, sharing, activity in stories, in a live broadcast. An important insight exists, what you ask a person to do that he will do. For example, if at the beginning of the posts we put a call to action to save the post for not losing the important information, the quantity of saves will hang by 20-30 percent, and people were simply reminded.
The second technique is to ask a question in each post. It’s right to do it in the middle of the post so that the question fits into the context. Ask different questions, otherwise, the question will be unnatural and people really don’t like being manipulated. Ask questions that will be of interest to you and which will be varied.
Let’s give a bonus for the activity. You need to set a certain condition for the activity and attach a continuation to it. For example, if the post gets 1000 likes, I will write a sequel. It really works.
Invite people to share the post with their friends. For Instagram, it is a priority that someone shares.
Set a welcome message. As the request to Direct is in priority, the answer to it is also very important. In such a way a bundle is formed and Instagram shows those people to each other. Don’t make it annoying and stimulating to buy. New subscribers should be given a lot of benefits after that you can talk about the sale.
Ask the audience in stories because you get answers from them in the Direct. They should be simple and should not cut off people who have no knowledge of some kind of technology. The questions must be sincere.
Finally, you need to focus on the return, not the result. Do the ascent on how many posts you can generate per month and not how many subscribers you get. Analytics and insights will improve a lot and the second indicator will grow.
You may also read: 8 Things to Consider Before Introducing Your Business on Instagram
