In the world of art, the pursuit of recognition can seem like an endless struggle. It’s tough to build your way up from the bottom and break into the market if you don’t have any connections or a big name. But it doesn’t have to be that way. Artists of all levels are always looking for ways to promote their figurative or abstract art and get it seen by more people. However, many artists need help to effectively promote their work, and one such style is figurative abstract art, where the task can seem particularly daunting.
This article will explore strategies and tips for promoting your artwork and getting your name out there.
1. Create a Strong Brand
When promoting your still-life artwork, it’s important to use a strong brand distinct from your artwork. Creating a brand can make your work easy to remember and not hurt your artwork’s overall integrity. This is why many artists create a logo for their art or use identical format for their flyers and posters.
A strong brand also helps promote your work and makes your art easier to recognize.
2. Use Social Media
Luckily, several social media platforms are available to help you promote your work, including figurative art and still-life art. Websites like Twitter and Facebook offer ways to share a link to your own website or blog that will help viewers to immediately see all of your artwork. Websites like Pinterest and Instagram also have boards where you can post content.
Another benefit of social media is that it allows you to connect with other artists with similar interests who may be more likely to support you.
3. Networking
The idea of networking may seem intimidating, but it’s a great way to meet other artists and promote your artwork. Talking about your work with others will help you gain recognition as an artist, and you can even ask for advice from your peers when trying to figure out how to make your work stand out.
Connecting with other artists will also provide you with more opportunities for exposure.
4. Collaborations
Although networking may be important, you shouldn’t try to monopolize all connections. If you can approach an artist and help them by sharing your artwork or advising them on how to use it, you’re more likely to get that person to connect with you again.
Connecting with an artist will also help you cross paths with other artists you can work with, which can lead to more opportunities for exposure.
5. Art Competitions
Earning awards is a great way to get recognized as an artist and get your work out there. Although national/international level competitions may seem daunting, many local art competitions hosted by small businesses and organizations provide a great opportunity for exposure.
TERAVARNA, a prominent California-based art gallery, organizes art competitions to support artists via artists’ grants, cash prizes, and much more.
To Sum Up
Although it can be a frustrating process, it’s important to create opportunities for exposure that will help you get your work out there.
Connecting and networking with other artists are some of the most important ways to make your artwork stand out in a crowded market. Artworks that are displayed in art events, shows, and competitions are also a great opportunity for exposure.
Also read: Self Love in Art: Portrait Paintings as a Form of Self-Expression
