Many industries that deal with jewelry rely on the construct of acquiring precious gemstones and crystals, adding value to these stones, and selling them for a lucrative sum. There are many instances where people turn their hobbies into a career, and you can be one of those people. So tune in as we give some exclusives on how you can make a profit by selling crystals on online platforms.
1. Consider your target market
Crystals are always a popular choice among online shoppers. You may be thinking that there are so many competitors out there and that you may be late on starting your e-shop. But fear not, as surveys show a 12% projected growth in the online sale of crystals until 2024.
2. Knowledge on Gemology
Being an expert on crystals and gemstones would make a lot of difference as it would help you answer future inquiries from potential customers. It is also common sense to know a lot about the product you are marketing. It will also aid you in recommending the perfect stone that would fit your customer’s preferences.
3. What sells more
Just because you sell crystals and gemstones does not mean that all you need to sell are the ones in their raw form. You also have to diversify your products. You can look into what type of accessory fetches the most attention of your target market, like necklaces with inlaid gemstones or rings with crystals, and if they belong to healing crystals or just for decorative purposes.
4. Added Value
It is perhaps one of the oldest tricks in the business world. If you really want to profit from your online crystal shop, then be sure to sell it at a higher price than what you have paid for it. One of the more common mistakes shared by new entrepreneurs is that they feel that they should not be charging their products at a higher price. Remember that when you devalue your product, you are hurting your business. It is never an effective strategy to underprice or undervalue your product.
5. Make an Effort for your Crystal e-Shop
With online shops, it will take time to see decent results. What you can do in the meantime while biding your time is to make your shop user-friendly and eye-catching at the same time. Build an online presence, add supplemental information about the crystals you are selling, take great snaps of your crystals that will show detail.
6. Overspending for Supply
A tip you can do to save money before launching your online start-up is to buy crystals and gemstones in bulk. The retail prices for these precious stones tend to be higher than when you buy them wholesale. So if you buy them individually, you would have to resell them at a jocked price.
Final Thoughts
Scores of crystal and gemstone dealers, retailers, and wholesalers have gained much from the jewel industry. It may take you a while to achieve your business goals. Nonetheless, you can always practice having a proper mindset and the right skills for interacting with your crystals dealers and customers.
Also read: The Art of Glass Jewellery – All You Need to Know
